AIRASIA has launched its Chinese New Year festive advertisement, and it features a cute young boy with the most imaginative mind.
The three-minute video entitled The Boy And The Lion was conceptualised by AirAsia's in-house brand team. It starts with a young boy sitting excitedly for the first time in an airplane with his parents, and they're on their way to see his grandmother.
He's happy to be reunited with his family, and he's really looking forward to see a lion dance show. While waiting for "Mr Lion" to come, the family has its reunion dinner, and the boy receives an ang pow from his father.
It's really a simple and straightforward video, yet it's packed with all the important elements of a Chinese New Year celebration.
"To a child, every journey is a grand adventure. At AirAsia, that's exactly how we view travel. It isn't just a journey, but an adventure waiting to be unravelled. It's through travel that we find purpose, discover new experiences, reconnect with our loved ones and make new connections," said Rudy Khaw, AirAsia Group's group head of branding in a statement.
Watch the video here.