When Jagat premiered on the same day as Star Wars: The Force Awakens in December 2015, it looked like Shanjhey Kumar Perumal’s directorial feature debut was destined to be overshadowed at the cinemas. But Jagat, just like its poster boy Appoi (played by Harvind Raj) in the film, did not go down without a fight.
The film, about a poor young boy falling into gangsterism, clawed its way out of the Hollywood blockbuster frenzy with a relentless social media campaign.
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