The enduring allure of Pucci: A print-fuelled takeover with staying power

All those prints are essentially a Rorschach test in which viewers see sunsets on the Croisette and yachts moored off the Amalfi coast – whether or not they are actually in any of those places or feel any sea breeze in their hair. Photo: Instagram/Pucci

First came Hot Girl Summer. Then Sad Girl Autumn, Tomato Girl Summer and Short King Spring.

If the law of any vibe-defining term is that it must spawn its own aesthetic genealogy, it was only a matter of time before the designation of the season became clear.