'Making fun of wealth': Independent brand parodies luxury at Milan Fashion Week


By AGENCY

A model wears a creation part of the Simon Cracker Autumn/Winter 2025 collection, that was presented in Milan. Photo: AP

The independent Italian fashion brand Simon Cracker denounced the luxury fashion system with an upcycled collection previewed during Milan Fashion Week on Sunday (Jan 19) that riffed on what they see as bygone days of quality and creativity.

The coed looks created from recovered and deadstock garments, materials and accessories included a tongue-in-cheek swipe at Hermes’ highly prized Birkin bag, with the designers drawing the telltale hardware on leather bags or screen-printing images of the coveted bag on sweaters.

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