Feminine and fun, the coquette aesthetic continues to grow as a fashion trend

Lana Del Rey is a big fan of the coquette trend, having made it part of her personality. Photo: Skims

The coquette aesthetic, a trend that focuses on hyper feminine looks, is still going strong. It first emerged in the 2010s, and has endured in the fashion world.

Coquette dressing involves picking pastel colours and accessories like bows, as well as clothes made with lace or chiffon.

With news breaking that the third Princess Diaries film is officially in the works (to be directed by Malaysian Adele Lim), the trend will probably become even more popular.

Anne Hathaway, who will be reprising her role as princess Mia Thermopolis, is expected to be seen again in the most beautifully feminine outfits.

Coquette looks have been spotted on runway with designers presenting sweet and feminine designs for Spring/Summer 2025. Photo: Simone Rocha

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Yes, not all real-life princesses dress up according to the coquette look – but Disney ones certainly do.

Think Cinderella, Aurora, Snow White or Tiana in their ballgowns and you’ll get the idea.

The whole Barbie fashion phenomenon has also fed the trend. Pink, a core coquette shade, was THE colour to be seen in last year.

Television series Bridgerton has also boosted coquette fashion.

On screen, characters of this historical romance show wore dresses with intricate lacework. Floral embellishments and decorative feathers also add to the pretty and sweet vibe.

You will notice coquette looks on fashion runways too. There were several looks at the recent Spring/Summer 2025 fashion weeks that included dainty and diaphanous tutus.

Prada’s collection for the current season is a good example of the coquette aesthetic. It included plenty of frilly dresses and bows – all in pastel colour palettes.

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Need a celebrity inspiration? Consider how Blackpink’s Jennie loves to dress up in a sweet, girly style.

For much of Blackpink’s Born Pink World Tour in 2023, the K-pop star accessorised with ribbons in her hair. She also turned heads wearing corset tops with floral details and ruffled tulle mini skirts.

Lana Del Rey is another star who has made the trend part of her personality.

In January, she appeared in a campaign for Skims (Kim Kardashian’s shapewear brand). Her outfits simply screamed “coquette” – proving that the look is something that will not go away anytime soon.