Big pants, big business for fashion? How wide-leg cuts result in shopping sprees

According to Gap, its average order size increases when shoppers buy baggy jeans compared to when they purchase skinny or other denim silhouettes. Photo: Instagram/Gap

Big pants are driving big changes across the entire wardrobe.

A shift in fashion toward wide-leg jeans has driven the likes of Gap Inc, J Crew Group’s Madewell and even Lululemon Athletica Inc to offer these styles, boosting sales.