Is the latest season of TV series 'Emily In Paris' just a fashion billboard?

Fashion magazines have picked apart each and every outfit seen in 'Emily In Paris'. Photo: AFP

From Google and Samsung to LVMH, Ami, Jacquemus and even Lidl, brands galore take centre stage in the latest season of Netflix hit series Emily In Paris, outshining its plot and characters.

The US streaming giant has teamed up with Google to redirect viewers, using its Lens tool, to a website selling every outfit worn by the protagonists simply by photographing the screen.