What is social media's 'morning shed' skincare trend and does it work?

TikTok's "morning shed" routine involves doubling down on nighttime skincare to reap the rewards when you wake up. Photo: AFP

Are social media users desperate for their moment in the spotlight? You might think so, given the "morning shed" trend, the new maximalist beauty routine that's taking TikTok by storm.

And it's a strange phenomenon, considering that users of the Chinese social network are usually keen to show themselves in their best light.