'Full expression as a fashion brand': Calvin Klein to make a runway comeback

A previous Calvin Klein campaign features actor Jeremy Allen White. The fashion brand, famous for its underwear and jeans ads, is now planning a runway return with its ready-to-wear. Photo: Calvin Klein

Calvin Klein, a brand that recently made waves with an ad campaign featuring actor Jeremy Allen White in nothing but his underwear, is getting a little more buttoned up.

On Thursday (May 30), it announced it would restart its high-end Collection business under a new creative director, Veronica Leoni, along with a return to the runway – and, perhaps, to its former position as a tentpole of New York Fashion Week.