Rado names K-drama star Ji Chang-wook as its new brand ambassador

Ji and his Captain Cook High-Tech Ceramic Skeleton.

Renowned brand Rado ushered in a young generation of watch enthusiasts by naming South Korean superstar Ji Chang-wook as their new ambassador in March this year.

The K-drama heartthrob, who rose to fame playing Dong-hae in popular drama series Smile Again, is also known for his lead roles in multiple series such as Empress Ki, The K2 and Healer, and films like Fabricated City.