Borrowing from coffee culture, 'espresso makeup' becomes a social media hit

Popularised by TikTok user Danielle Marcan, her video has already generated nearly five million views. Photo: AFP

What's going on in the world of beauty?

Not content with finding a multitude of innovative and unexpected purposes for products and reinventing the "rules" of cosmetics application, people are now taking inspiration from coffee culture for their makeup routines.