Luxury fashion brands are transforming homes into havens of sophistication

The iconic toile de Jouy design is featured on placemats, dinner and dessert plates. Photo: Dior

If you love fashion, why not take your favourite styles out of the closet and into every corner of your home?

From sofas to soap dishes, more high-end fashion and luxury brands have been extending their creative prowess to include furniture and interior accessories.

Home collections have become big business, a look at the market in the last couple of years will show.

In the US, the furniture and home furnishings sector hit a record US$12.3bil (RM57.4bil) in June 2022, and the following six months saw unadjusted sales of US$70.3bil (RM328.1bil), according to an article on hometextilestoday.com.

Over in the UK, spending on furniture and furnishings hit £26.6bil (RM159bil) in 2021, up from £24.4bil (RM145.86bil) in 2020, according to Statista.com, which also predicts that the furniture market worldwide is projected to grow by 5.02% (2023-2027) resulting in a market volume of US$931.90bil (RM4.3trillion) in 2027.

Here are a few well-known luxury brands who make their mark in homes across the globe, and elevating the concept of luxury living.

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High-level craftsmanship

Since Fendi launched its Casa line in 1987, the brand has been creating sophisticated furniture and design objects to beautify homes.

In 2022, under the creative direction of Silvia Venturini Fendi, the Maison launched its first home decor and lifestyle accessories collection.

Fendi’s signature codes and logos are used throughout the collection, made up of high quality materials such as the softest nappa leather to Limoges porcelain.

Symbols iconic to the brand are reshaped into decorative patterns that adorn porcelain sets, boxes, trays, candle holders in a graphic reinterpretation of the Maison’s DNA.

The Art de la Table tableware line is crafted from the finest French Limoges porcelain and follows some of the key visuals of the ready to wear and accessories collections.

Table games such as backgammon, tic-tac-toe and domino add to the lifestyle offer. Photo: Fendi

Opulent grandeur

Known for its extravagant designs, Versace’s exclusive home collections adopt the brand’s iconic motifs, vibrant colour palettes, and intricate patterns.

From ornate dinnerware and exquisite bedding to opulent furniture and captivating wallpapers, the brand’s home collection offers a bold aesthetic.

Its new collection of furniture and accessories includes the Zensational modular sofa, designed as streamlined geometric shapes with playful hints to the past in crocodile-embossed leather.

It also includes the Discovery sofa which features a contemporary herringbone pattern, available in fabric or leather.

The Discovery sofa which features a contemporary herringbone pattern. Photo: Versace

Classic sophistication

Exquisite Tiffany & Co jewellery pieces are worn by celebrities and VIPs on every red carpet and awards show for decades, and in 2017 the brand debuted its luxury home and accessories collection.

Made up of beautiful and functional designs crafted from high-quality materials, the range was born from the idea that beautiful things should not be limited to special occasions.

An array of sophisticated home objects and accessories such as blankets, flower pots, wine glasses and even a cat bowl are among their latest offerings.

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Timeless elegance

Dior recently unveiled the latest additions to the Dioriviera capsule, which is an extension of a radiant wardrobe reinvented by Maria Grazia Chiuri.

Unique home creations are dressed in iconic toile de Jouy, in two emblematic Dior colours: pink and grey – the founding-couturier’s favourite shade.

This timeless motif illuminates essential summer accessories – a yoga mat, table tennis rackets, a set of Finnish skittles, petanque balls and dumbbells, as well as two placemats, dinner and dessert plates, a flask, a box of three mini candles and embroidered cushions.

The design also adorns an armchair, two deckchairs, a parasol and a surfboard.

Quirky classicsSpanish label Loewe channels its spirited essence into its collection of home and tech products, with chairs taking centre stage in this year’s lineup.

Loewe Chairs showcases a variety of weaving techniques using different materials, including leather, raffia, shearling, and felt. These materials are skillfully incorporated into the chairs, adding a soft and tactile texture.

Vibrant colours enhance the interplay of materials, intensifying the artistic transformation of the chairs and creating captivating decorative elements.

The term “stick chair” refers to the humble construction and appearance of traditional household furniture that has often been overlooked and deemed insignificant.

This collection breathes new life into 30 stick chairs: 22 are authentic antique pieces, while the remaining eight have been meticulously crafted by a British atelier.

The fusion of fashion and interior design has given rise to a creative evolution in luxury living. With their keen eye for design, exceptional craftsmanship, and unwavering commitment to luxury, fashion brands have seamlessly extended their creative vision to create stunning home and interior ranges.