In India, the idea of 'brown is beautiful' takes root on social media

Under the glow of a ring light in the spare bedroom of a Mumbai high-rise, Indian make-up maven Debasree Banerjee has found fans with a simple mantra: brown is beautiful. Photo: AFP

Under the glow of a ring light in the spare bedroom of a Mumbai high-rise apartment, Indian makeup maven Debasree Banerjee has found fans across the world with a simple philosophy: brown is beautiful.

Banerjee's audience includes women from as far afield as the Middle East and US who also have a deeper complexion but have historically been overlooked by the cosmetics industry.