Rihanna's fashion brand shuts down, after just two years of launching

This file picture shows Rihanna posing as she unveils her first fashion designs for Fenty at a Paris pop-up store in 2019. Photo: AP

LVMH and Rihanna are suspending the ready-to wear operations of Fenty, the pop singer’s brand, close to two years after its debut as the pandemic pummels demand for clothing.

"Rihanna and LVMH have jointly made the decision to put on hold the ready-to-wear activity, based in Europe, pending better conditions," the French luxury conglomerate said in a statement Wednesday (Jan 10).