Burt's Bees works with NatGeo

Burt's Bees teams up with National Geographic for a good cause. - BURT'S BEES Instagram

Beauty brand Burt's Bees has teamed up with National Geographic on an initiative to draw attention to the issue of climate change.

The American beauty label and the media giant announced a social media blackout dubbed #NatureBlackout, timed to coincide with the recent UN Climate Summit. Following the blackout, the brand appealed to its followers to make a #ChangeforNature pledge in September, with each new habit triggering a US$10 (RM42) donation to the National Geographic Society to focus on the reduction of plastic waste in the ocean.