Gucci unveils new fragrance campaign with Harry Styles

Gucci Memoire D’Une Odeur is described as an elixir that transcends gender and time, establishing a new olfactive family,

Gucci has unveiled the campaign for its new fragrance, starring the singer and actor Harry Styles. The luxury Italian house has introduced Memoire D'Une Odeur to its Gucci Beauty portfolio, it announced via Instagram last week.

The perfume, which the label categorises as a "universal fragrance", was inspired by "the power of memories which can be relived in the present". It is creative director Alessandro Michele's latest addition to a growing fragrance portfolio for the brand.