H&M is offering a wardrobe of delightful fragrances

The Reveries are 10 different blended fragrances that tell a story or convey a certain feeling.

H&M just launched its new fragrance collection consisting of 25 different scents divided into three distinct groups. The collection has been created in collaboration with one of the world’s leading perfume houses, Givaudan, and is a complement to the existing H&M Beauty assortment.

The brand launched the fragrance through a pop up store – dubbed the H&M House of Notes – just outside its store at 1 Utama Shopping Centre in Bandar Utama, Selangor, with immersive installations.