3 modestwear labels offering modern yet demure designs

  • Style
  • Wednesday, 16 May 2018

Umma prioritises the ease of fashionable dressing.

Muslimah clothing is certainly popular. With a huge market, it has coaxed international designers and brands to include a range of modestwear designs in their stores.

That said, it does not have to be just about traditional pieces like abayas. Trendy wrap dresses inspired by the kimono, as well as loose separates embellished with lace fit the bill too.

As Ramadan begins on May 17, here’s a roundup of three fashion labels offering clothing that temper modesty with trends.

Soft, feminine designs from Hidaya International.

Fresh Blooms

Hidaya International’s online range, Haya, makes a comeback this year in time for Ramadan. The Skyrose collection features floral prints set against various deep, muted colours.

It includes a variety of styles, consisting of cardigans, dresses, robes and abayas. Using printed crepe neda, the clothes are cool on the skin and suitable for warm Malaysian weather.

There is a romantic yet fun play of colors and trims, yet the designs are kept simple for an overall casual feel. Stefania for example, is a take on the classic abaya cut using Dolce-style floral print.

Melania, on the other hand, is an open robe with placement of bouquets at the bottom of the robe and across the arms. There are also the Feliz and Fiore, loose dresses with pleated lace trims at the cuffs and all around the bottom hem.

Comfortably Chic

The Fluidity collection by Umma comprises beautiful designs for both women and men. Each one focuses on the concept of freedom and comfort of lightweight clothes.

The different pieces work well in highlighting a subtle yet gorgeous aesthetic. They also make use of soft fabrics to give a freedom of movement and sense of stylish fluidity to wearers.

According to Umma, it prioritises the ease of fashionable dressing. The brand adheres to the idea of “back to basics” for each style, and offers stylish separates that can be worn for all occasions.

Designs incorporate lines of simple sophistication, reflecting strength, beauty, courage, freedom, and independence. This identity is evident in every fold of fabric and every detail.

Everyday Styles

Pomelo’s Rhythm of Nature modestwear collection pays tribute to the elements found in nature and their inimitable beauty. It merges tradition and trends together, with pieces ranging from clothing to accessories.

Influenced by deserts, forests and oceans, the collection highlights a colour palette rich in blues, browns, greens and pinks. It fits all women too, and is not restricted to individual beliefs.

As wardrobe essentials, the designs make use of lightweight fabrics. They are meant to be worn for all occasions, no matter day or night – in the truest form of being everyday essentials.

Shine in a subtle yet sophisticated bell sleeve blouse or channel vacation vibes with a kimono wrap dress. Those who prefer a little drama can instead choose the ruffled culottes and pleated satin pants.

Pomelo’s Rhythm of Nature modestwear collection pays tribute to the elements found in nature and their inimitable beauty.

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