Fashion and music have always worked well together, and there are a number of pop singers who have their own style and beauty brands. So it’s only natural that one of the most stylish musicians in Japan would have his own fashion label.
Rock star Hyde, lead vocalist of legendary rock group L’Arc-en-Ciel and also Vamps, is known for his theatrical costumes on stage and his eclectic style offstage. He’s described as having a personal style with “an air of otherworldly mystery that also conveys a strong iconic transgressive rock atmosphere”, and he’s been featured in many magazines and commercials.
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