Purple reign: Make the 2018 Colour of the Year a part of your beauty look


  • Style
  • Thursday, 11 Jan 2018

Want to be ultra trendy this year? Up your beauty game with ultra violet hues because it's the Colour of the Year for 2018. Photo: 123rf.com

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To help you beautifully wear the trendy ultra violet colour this year, we asked makeup expert Geraldine Loy on the do’s and dont’s.

Loy, a veteran freelance professional makeup artist and beauty trainer, has worked with numerous local and foreign celebrities and her work has been published in top local and foreign fashion publications including Vogue Italia and Madame Figaro.

She’s also been the makeup expert behind fashion shows for luxury brands from Dior, Prada, Cartier, Gucci to Omega, and her work can be seen on her Instagram, @artistsatwork_geraldineloy.

“While skin tone is important, what matters more is the shape of a person’s eyes and lips as that determines how a colour can be applied,” Loy says.

2018 colour of the year
Geraldine Loy says everyone can wear ultra violet but the trick is in playing up your best feature or toning down the colour to bring out your best looks. Photo: Geraldine Loy

Violet is a very bright colour that is luxurious, mysterious and creative, and it definitely stands out, she states.

“The rules of makeup have changed a little and as makeup artists, we don’t look at skin tone, we first look at your best feature. If you have beautiful eyes, you can wear a strong colour to bring out the best in your eye shape. If you have droopy eyes, it’s best not to emphasise it with a bold colour.

“If you have thin lips, instead of wearing a bright bold violet, you can wear a softer pastel violet that won’t emphasise the thinness of your lips. The softer violet will give your thin lips the optical illusion of thicker lips.”

Regardless of your features, Loy explains that everyone can wear the trendy violet by learning how to apply it.

“You can use an accent colour like a hint of violet through a violet eyeliner or mascara, instead of a full on bold violet eyeshadow that may not be flattering for your eye shape.

“In general, darker and fairer skin tones are a good backdrop or canvas for bright violets. A very pastel lilac will be flattering and elegant on fair skin tones, while it may look dull on darker skin tones.

“For medium or bronzy skin tones, it depends on how warm her skin tone is. Usually, she would just need a hint of colour or a medium toned violet because she already has a nice healthy bronzy skin colour,” Loy explains.

As a rule of thumb, Loy says if you’re wearing a bright lip, then go easy and softer on the eyes, and vice versa, otherwise you’d end up looking over the top!


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