One of the most iconic male fragrances of the last 20 years Boss Bottled by Hugo Boss, launched the first Man of Today campaign to kick-start a global conversation about what it means to be a man in today’s world.
Unveiling the next chapter of the Man of Today campaign for 2017/18, the brand announced the appointment of Hemsworth - a man who consistently acts by his own codes of integrity and respect – as the global fragrance ambassador for Boss Bottled.
