Everywhere we turned, there were subtle yet effective reminders of Swarovski.
When the regional media checked into Naumi Hotel in Singapore, we found our names initialised on the pillow case. For dinner, our dining tables were adorned with colourful crystal sprinklings. We were also privy to the Spring/Spring 2017 trunk presentation, held in the hotel’s ballroom.
On hand to welcome the media was Aymeric Lacroix, managing director of Swarovski’s Consumer Goods Business, South-East Asia. He was joined by Friends Of Swarovski Neelofa and Venice Min (from Malaysia) and Praya Lundberg (from Thailand).
The accessories were fresh off Paris Fashion Week, and the one-of-a-kind catwalk pieces (displayed on mannequins) had us ooh-ing and ahh-ing. They were the inspiration behind the key silhouettes for Swarovski’s new Urban Romance collection.
According to the Austrian brand’s creative director Nathalie Colin, beauty is very often just around the corner. With over half the world’s population living and working in cities, Colin took inspiration from urban spaces for the laid-back modernity of the new lines.
“I was inspired by both the modernity and romantic sides of two cities that I love: Paris where I live and work, and Los Angeles where I often travel for creative inspiration and photo shoots,” explained Colin in a press release.
The romantic side of Paris is expressed through fresh and floral colours and feminine designs, while modern, architectural structures have influenced the more graphic jewellery. Los Angeles is the source of inspiration for the fluid, gypsy silhouettes, as well as the palm tree motifs.
“Every woman can express her style and mood with this collection; by stacking, layering and mixing jewellery with a personal twist. This is a great way to look and be brilliant!” enthused Colin.
The collection celebrates the poetry of spring and summer dressing, where the multifaceted looks can be switched up from day to evening.
This season, rethink petal power with neo florals. Graphic meets organic with traditional roses and hydrangeas given the contemporary treatment in pink, emerald and violet tones inspired by the fine jewellery tradition of Paris.
Playing with the elemental geometries of the City Of Light, pieces also come with an architectural twist. Light and metallic, the angular statement necklaces and bracelets evoke the iconic silhouettes of the Eiffel Tower and the Louvre’s pyramid, playing off against the curvaceous inside-out twists and turns.
New this season, the Crystaldust collection can be worn on upper arms, as a choker or even as a headband. Also prominent, the idea of movement and fluidity shines through fringes and elongated shapes which layer in style.
Besides the trunk presentation, Swarovski kicked off Singapore Fashion Week (SGFW) with a showcase party at Smoke & Mirrors in National Gallery Singapore.
It was a lively evening with more than 200 guests in attendance. Besides Neelofa and Min, celebrities included SGFW Swarovski Insiders Tengku Chanela Jamidah, Sheranut Yusananda, Olivia Lazuardy, Anastasia Siantar and Sonia Eryka.
The evening started with guests admiring the iconic Singapore skyline while mingling over champagne and canapes. Later, there was an interpretive dance performance to highlight jewellery and accessories from Swarovski’s Crystal Galaxy Collection.
“We are grateful for the support and enthusiasm Swarovski has received in Singapore and around the region,” said Lacroix. “We hope to be able to showcase more sparkling facets of Swarovski to everyone through exciting partnerships and events.”
Neelofa, the co-founder of Naelofar Hijab, complemented her hijab with Swarovski detailings and showed how modest fashion can be effortlessly stylish. The actress-enterpreneur’s Naelofar Hijab Raya collection this year also featured Swarovski pearls and stones.
Min, a popular social media influencer (with 287,000 followers on Instagram), matched her little black dress with Swarovski accessories.
Bling bling has never looked so brilliant.