You need the right makeup tools to look like a K-pop star

Jina Kim, International MakeUp Artist of Chosungah22, demonstrating the use of Chosungah22 on a model. Photos: Sasa

Established in 2012 by Korea’s first generation professional makeup artist Chosungah, makeup brand Chosungah22 (Sasa’s newest addition to its stores in Malaysia) is based on the principle that makeup should be a fun process, one that empowers the wearer to find her strength, instead of hiding her flaws.

Cho is the first makeup artist to collaborate with major cosmetic companies in Korea, and a firm believer that “makeup should be fun and simple”. She has worked on celebrities, models, and VIPs for over 25 years and has been one of the leading figures instrumental in shaping the K-beauty industry.