Rico Rinaldi on his fashion label and choosing Neelofa as a muse

Malaysian personality Neelofa (right) is designer Rico Rinaldi's new muse.

The man started off with just a small shop in Kajang in 2006 but today employs a team of 18 people to run his label. He also has a swanky boutique in Hartamas, Kuala Lumpur – his second, in addition to the other in Bangi.

For Rico Rinaldi, that is an achievement he can certainly be proud off. He has managed to sustain his business for more than 10 years too, something of which he says is “challenging”.