Removing the largest wine glass serving reduces the amount of wine sold in bars and pubs, study finds. — Photo: gilaxia/Getty Images/ETX Daily Up
The size of our wine glasses could influence our alcohol consumption. That was the finding by UK researchers who conducted a four-week experiment in some 20 pubs in England. Their research demonstrated that less wine was consumed when the largest serving sizes – those larger than 125 ml – were withdrawn from sale.
The month of January is over, and so are the Dry, Damp and other such challenges that are a good way to start rethinking your alcohol consumption. Now commonplace in many countries around the world, these experiments – whichever variant is chosen – aim not only to raise awareness of the amount usually consumed, but also to help reduce alcohol consumption over the long term. A team of researchers from the University of Cambridge has also studied the subject, with the same objective, but with a far more surprising experiment.
Uh-oh! Daily quota reached.
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