Sales of microwaveable popcorn were popping records during the pandemic

Last year saw sales of microwavable popcorn taking off. Photo: Georges Gobet/AFP

While the closure of cinemas during the pandemic has eaten into popcorn sales, demand for the microwavable form of the popular snack has reached new records, according to Europe’s biggest producer.

Natais is a small family-run company nestled in the rolling hills of southwest France, with the snow-capped Pyrenees visible in the distance.