Labour Day: Kek & Co went from selling RM400 custom cakes to RM40 dessert boxes to adapt to current demand

Satira (right) and co-founder Farah Melissa (left) says having a strong online presence and being able to adapt to current demands has helped keep them in business during the MCO. — Photos: Kek & Co

SATIRA Diana Borhanuddin is the co-founder of Kek & Co, a popular home-based custom cake business formed in 2015 that has a strong Instagram presence (over 115,000 followers).

Since the movement control order (MCO) started, Satira has had to think very quickly on her feet and do a 360° shift on her business model.