Labour Day: Kek & Co went from selling RM400 custom cakes to RM40 dessert boxes to adapt to current demand

Satira (right) and co-founder Farah Melissa (left) says having a strong online presence and being able to adapt to current demands has helped keep them in business during the MCO. — Photos: Kek & Co

SATIRA Diana Borhanuddin is the co-founder of Kek & Co, a popular home-based custom cake business formed in 2015 that has a strong Instagram presence (over 115,000 followers).

Since the movement control order (MCO) started, Satira has had to think very quickly on her feet and do a 360° shift on her business model.

Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Next In Living

How to protect your mental health from distressing, divisive war news
World Soil Day: The critical role of soil and water in sustaining life
Could an oilseed plant be the future of greener aviation fuel?
Daddy brain's Tales of John Whale... no, not John the Whale, just John Whale
Recovering from emotional infidelity starts with open communication and honesty
The world is bankrolling the climate crisis
Why dyslexia is touted as a superpower
5 popular sofa types for your living room
Offset the negative impact of sitting by doing 22-minute exercise daily
In Ukraine, cinema seeks to give a glimpse of normal life amid war

Others Also Read