How this pharmaceutical company tricked doctors

One of the tactics used by pharmaceutical companies to influence physician and public opinion is by recruiting doctors to serve as social media influencers. — Filepic

Pharmaceutical companies have a long history of managing physician and public opinion, say Canada’s Queen’s University professor of philosophy Dr Sergio Sismondo and the Netherlands’ Radboud University postdoctoral research fellow Dr Maud Bernisson.

For example, by recruiting physicians to serve as influencers, planting articles in scientific journals, coordinating conference presentations and developing continuing medical education (CME) courses.