Five findings on Covid-19 vaccine confidence (or lack of)

Posts that centre around gratitude, rather than moral messaging, get the most positive responses on social media. — AZHAR MAHFOF/The Star

A new study released on May 26 (2021) outlines the public discourse around vaccine confidence.

The research, conducted by the World Economic Forum and consumer and market insights analytics platform NetBase Quid, looked at publicly available content from social media platforms and blogs over a six-month period.