Women find eco-friendly men attractive

A survey shows that women find environmentally-friendly men attractive. — AFP

When it comes to environmental engagement, the role of gender has already been demonstrated in numerous studies: women are more interested in ecology than men.

But a study published earlier this year (2020) in the journal Psychology & Marketing could help equal things out in terms of taking action to help save the planet, as it shows that men who are concerned about ecology may be more attractive to women looking for a long-term relationship.