In Pursuit Of Wellness


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  • Monday, 08 Jun 2020

Empowering Malaysians to take charge of their health.

According to the World Health Organisation, wellness is “a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity.”

On the local front, there have been rising health concerns among the Malaysian population. The Global Nutrition Report 2018 found that 32.4% of Malaysians are overweight and 18.5% obese.

Diet forms the foundation of good health – remember, you are what you eat. However, modern, fast-paced lifestyles have contributed to poor dietary habits.

Malaysians work 46 hours per week, one of the longest hours in South-East Asia, resulting in poor work-life balance. As population forecasts more than 15% Malaysians will be aged 60 and above by 2030, it is even more vital to appreciate that adopting a healthy lifestyle does not begin at the point of ageing but well before.(1)

In these times of adapting to the ‘new normal’, health and wellness have never been more important.

Empowering Malaysians to take charge of their health.Empowering Malaysians to take charge of their health.

To address this issue, Blackmores Malaysia, a leader in natural health products, in partnership with Malaysia’s leading health and beauty retailer Watsons, wants to lead the wellness revolution for Malaysians with the National Wellness Movement.

The Blackmores x Watsons National Wellness Movement is an integrated initiative that empowers Malaysians to take charge of their health. The campaign aspires to educate people on how simple it is to be healthy – be it eating a little healthier, taking supplements, being more active, or even getting a few extra hours of sleep each day. It spurs on Malaysians to take better care of their health and overall well-being.

The National Wellness Movement poll conducted by Blackmores.The National Wellness Movement poll conducted by Blackmores.

Its first initiative - the two-week National Wellness Movement poll, aims to understand the health and well-being of Malaysians. A total of 1,316 Malaysians, predominantly 25 to 45 years old, responded to 10 wellness-related questions.

The resulting infographics indicate that one out of two Malaysians feels tired and lethargic throughout the day, while nine out of 10 respondents feel some level of stress. Alarmingly, only 33% eat five servings of fruits and vegetables regularly as advocated by nutritionists, while only 30% of respondents exercise more than three times per week.

Leading the wellness revolution for Malaysians.Leading the wellness revolution for Malaysians.

“At Blackmores, we believe in making a real contribution to the public health agenda in Malaysia and most importantly, in assisting and supporting consumers to live better, healthier lives.

“In a nation where more people are struggling to maintain a work-life balance, have higher levels of stress, and have insufficient nutritional intake, the National Wellness Movement hopes to bring awareness on the importance of taking time out to look after themselves physically, mentally and emotionally, ” said Blackmores Malaysia country manager Eddy Ong.

Watsons Malaysia managing director Caryn Loh added: “Watsons is a one-stop destination for health and wellness products. Our customers’ well-being is our priority and Blackmores is the ideal natural health supplement that helps our customers take better care of their health. We are eager to offer our customers a variety of rewarding activities with the National Wellness Movement.”

Based on insights gathered from the poll, the Blackmores x Watsons National Wellness Movement will roll out a series of engaging thematic activations throughout the year. There will be health and fitness workshops, contests, limited-edition premiums, and in-store promotions exclusively at Watsons stores nationwide.

The first activation is themed Everyday Best to correspond with World Health Day. Other themes that are planned for this year are Hearty Heart during World Heart Day, Keep Moving to coincide with World Arthritis Day, and Gorgeous Women in conjunction with the year-end celebrations.

To charge up your life and help you keep at your everyday best, particularly in this era of ‘new normal’ Blackmores’ range of health supplements provides just the boost you need.

Maintain your health everyday with the essential vitamins and minerals you can find in a supplement containing multivitamins and minerals for all-round nutritional support.

To combat stress, nutrients such as vitamin C, B-group vitamins such as vitamin B6, vitamin B5, zinc and magnesium are important for supporting body function and maintaining a healthy body. An ideal supplement therefore, should contain a combination of B-group vitamins and magnesium and zinc.

Fight the negative impact wrought by free radicals on the body wit by supplementing with antioxidants. The antioxidant properties in vitamin C, vitamin E, zinc, selenium and grape seed help reduce the risk of cell damage attributed to free radicals. The antioxidant nutrients are enhanced by Vitamin B6 and folic acid for increased effectiveness against free radicals.

Being involved in hundreds of biological processes, vitamin C is important for immunity. Also, as vitamin C is also involved in manufacturing collagen, it is necessary for wound repair.

Choose the formulation best suited for your needs, such as citrus bioflavonoids extract that helps enhance absorption and utilisation of vitamin C or a slow-release formula for prolonged absorption rate.


For more details on the campaign, visit www.blackmores.com.my and www.watsons.com.my or follow Blackmores Malaysia on Facebook, and Watsons Malaysia on Facebook and Instagram.

Find out more about Blackmores products and read up on health related topics, at https://www.blackmores.com.my/health-topics and https://www.blackmores.com.my/health-topics

References

(1) MADSA (2019). Industry Status & Outlook Report, 20th Edition. Malaysia Dietary Supplement Association

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