Labelling food and drink with the amount and type of exercise needed to burn off the calories in it might be a more effective way of encouraging people to make “healthier” dietary choices, indicates research published online in the Journal of Epidemiology & Community Health.
Given that the current system of food labelling by calorie and nutrient content is poorly understood, and there’s little evidence that it is altering purchasing decisions or having any impact on obesity levels, it may be worth trying, suggest the researchers.