Men are having plastic surgery to look like South Korean stars, would you do it?

More South Korean men want to look like their favourite Kpop or Kdrama idols. Would you consider cosmetic surgery? Photo: 123rf.com

The face of male beauty is changing in South Korea.

While masculinity has long been a prized trait in the nation’s traditional and highly patriarchal society, thanks to the latest generation of K-pop stars and celebrities, the husky, angular leading men of South Korean dramas from the 1990s and 2000s have been replaced by a new male ideal: the “pretty boy”.