Kek & Co is a cake business built on Instagram

Star2 cover story on Instagram and food. (cakes and cookies). FAIHAN GHANI/The Star.

For some businesses run purely in the online sphere, Instagram can be a huge boon. Like local success story Kek & Co, for instance.

Owned and run by competitors-turned-friends Satira Diana Borhanuddin and Farah Melissa, the two started their cake business on Instagram in 2015 and now have over 112, 000 followers on the site.