Malaysian content creator's family-related material connects him to his audience

Ng with his wife and their two sons, who are often featured in his social media posts. Photos: PlacesAndFoods

Switching his content to family-oriented materials came naturally to full-time blogger and influencer, Wilson Ng, due to the pandemic.

The 41-year-old Ng, who is married and has two sons aged nine and seven, runs PlacesAndFoods.com, a blog that focuses on food and travel.