Olympic broadcasters curb sexual images of female athletes

Gymnasts from Germany sent a message against uniforms they believe exploit their sexuality by competing in Tokyo wearing unitards that covered their legs to the ankle. Photo: REUTERS/Mike Blake

At an Olympics aiming to set the highest level of television standards, the head of broadcasting at the Tokyo Games is trying to banish overly sexualised images of female athletes.

"Sport appeal, not sex appeal” is one mantra Olympic officials push in an effort to reach gender equity on the field of play and on screen.