Chinese star Nova wipes Douyin account with millions of followers to start anew as singer

Chinese singer Nova was recently in Kuala Lumpur to promote his debut album, 'Artificial But Human's'. Photo: LEONG WAI YEE/The Star

For eight years, Nova Zhiyou was a familiar face on Douyin – China’s version of TikTok.

With over two million followers, his charisma and relatable lifestyle videos earned him widespread popularity, racking up millions of views effortlessly.