MTV music channels to shut down after 40 years


By AGENCY

The end of an era as MTV bids us farewell. Photo: Handout

Say goodbye to your Pimp My Ride Saturdays and My Super Sweet Sixteen dreams: Music Television (MTV)’s dedicated music channels are shutting down after 40 years, and the internet is in full nostalgia meltdown.

Yes, the same MTV that gave us Total Request Live (TRL), MTV Cribs and all those unforgettable chaotic moments in pop culture history is officially ending its music broadcast era.

For Millennials and Gen Zs who caught the last wave, it truly feels like the end of an era.

Once the global stage for music videos and reality TV icons, MTV shaped an entire generation’s soundtrack. Now, fans are saying their goodbyes, and the comment sections are getting emotional.

MTV Cribs, Pimp My Ride, My Super Sweet Sixteen, good ol’ days,” one fan wrote.

Another added, “All I can say is thank you, y’all gave me one of my best memories.”

Someone else summed it up perfectly: “Aww MTV was our entire childhood. So many memories.”

Another fan shared how the network defined their weekends: “I spent cleaning Saturdays listening and watching MTV.”

The reactions kept pouring in and they are equal parts nostalgic and heartbroken.

“Nothing lasts forever! We thank them for the good years,” one comment read, while another added, “They made childhood fun. Thank you.”

Some fans blamed the shift to streaming and social media for MTV’s decline.

“Social media has spoiled their business,” one person wrote, while another added, “People are gradually dropping off TV.”

Others just couldn’t accept the news. “Nooo, you gave me the best memories. I still need more,” said one heartbroken viewer.

For millions, MTV wasn’t just a channel; it was a whole era. From watching music videos before YouTube existed to discovering pop culture’s biggest stars, it defined what it meant to be young in the 2000s.

Now, with its music channels shutting down, it’s clear the culture of tuning in to watch videos on TV has officially ended, or as one nostalgic fan put it best: “So sad. MTV was part of my coming-of-age. But the culture of watching music videos on TV is over.” – Sinar Daily

 

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