He has reduced prices at his fried rice outlets in Malaysia following feedback that the prices were too high. Photo: Nigel Ng/Instagram
Malaysian comedian and content creator Nigel Ng, also known by his online moniker Uncle Roger, appears to know the recipe for placating disgruntled foodies.
He opened his first fried rice restaurant, Fuiyoh! It’s Uncle Roger, at shopping mall Pavilion Kuala Lumpur in September, and added two more branches in Kuala Lumpur’s MyTown mall and Selangor’s IPC Shopping Centre in December.
But reviews have been mixed for the 33-year-old’s first venture into the food and beverage scene.
One food content creator criticised the slow service at the Pavilion outlet and said she waited an hour for her plate of fried rice to be served, while other netizens felt the price of RM18 for basic tomato fried rice is too expensive.
Ng seems to have taken some of the feedback to heart, as he announced the prices of his food items will be lowered.
In an Instagram reel posted on Dec 17, he wrote in the caption as Uncle Roger: “Haiyaa... why so many confusion. Uncle Roger want to confirm all fry rice and noodle now RM16 at all outlets. Fuiyoh!”
Ng went viral in 2020 for critiquing a BBC Food video on cooking egg fried rice using the persona of Uncle Roger, a middle-aged Asian man with an exaggerated Cantonese accent who speaks broken English and uses catchphrases like “haiyaa” and “fuiyoh”.
Uncle Roger had previously joked in a TikTok video for food content channel Best Food Malaysia that he lowered the prices because the MyTown mall is less upscale than Pavilion.
He said: “Pavilion ground floor have Gucci, Louis Vuitton, Hermes. MyTown ground floor have...(affordable home improvement retail store) Mr DIY, haiyaa! If you have a shopping mall have Mr DIY, cannot charge RM18, too expensive.” – The Straits Times/Asia News Network
