In 2006, a Nissan marketing executive had a truly insane idea to create a competition and an "academy” to turn gamers into race car drivers. Darren Cox saw an untapped market of potential car-buyers in Gran Turismo enthusiasts - the popular PlayStation racing simulator that first came on the market in 1997.
And in the third year of the "GT Academy,” an actual star emerged in a 19-year-old British kid named Jann Mardenborough, who would go on to become a professional driver, just like he dreamed.
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Summary:
A missed oppurtunity driven by cliches.
