Taiwanese star Will Liu's asking price for a 20-second video on social media is RM388,000

Taiwanese singer Will Liu set a record for the most viewed single live-stream on Douyin last year, with 44.76 million views. Photo: Will Liu/Instagram

Taiwanese artiste Will Liu has reached new heights ever since his live-streaming career in China took off during the pandemic.

Since last April, Liu’s followers have shot up from 6 million to over 70 million as of press time.