Malaysian Tamil cinema banks on streaming service to tap into new markets

'Tamiletchumy' is a 58-episode series which tells the struggles married women experience and how they navigate their lives through love, family, work, and commitments. Photo: Handout

The fledging Malaysian Tamil cinema is banking on Over-the-Top (OTT) platform players, namely Netflix and Amazon Prime, to venture beyond the local market and earn global recognition.

Perhaps, this could be the best time for the local Tamil movie producers to leverage on these platforms as there is a huge audience base consuming online content right now especially during this post-pandemic period, with many of the audience watching and experimenting different kinds of content.