Perfume brand apologises to Black actor John Boyega for removing him from ad

British perfume brand Jo Malone has apologised to Black actor John Boyega of 'Star Wars' fame after cutting him out of the Chinese version of a cologne commercial he helped create. Photo: AP

Jo Malone London said in a statement to The Hollywood Reporter that the ad designed for Chinese audiences was a misstep and has been removed. The recreated ad replaced Boyega with Chinese star Liu Haoran.

“The concept for the film was based on John’s personal experiences and should not have been replicated,” it said.