BTS' big boss shares formula behind the group's success

BTS and Bang Si-hyuk (centre). Photo: Handout

In a recent paper published by Harvard Business School, Big Hit Entertainment Chairman Bang Si-hyuk shared how global sensation BTS deviates from the typical K-pop idol system and has more autonomy than other K-pop bands.

During his interview with the authors of Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global, Bang said the band’s contract renegotiations – a period when many stories of conflict arise among K-pop artistes – took place without the intervention of lawyers or agents.