7-year curse: Why K-pop girl groups don’t last

Earlier this month, Sojin of K-pop girl group Girl’s Day gave notice to leave the Dream T Entertainment label. Photo: Filepic

Recently, Sojin of South Korean girl group Girl’s Day gave notice to leave the Dream T Entertainment label. Her contract expires this month.

Fans reacted in shock, with many questioning whether this was the beginning of the end of the nine-year-old quartet, which had survived the notorious “seven-year curse” that dogs idol acts in Korea.