iflix 2.0 puts you in charge of what you want to see

iflix global director of product Andy Paterson says iflix 2.0 is aimed at giving viewers a more personalised experience. Photo: The Star/Samuel Ong

Since it began operations in Malaysia in 2015, OTT (over-the-top) service provider iflix has grown from strength to strength, and is now available in over 20 territories around the world, from South-East Asia to the Middle East and even North Africa.

So, two years later, where do they go from here?