Get into the reading habit with GSC's mini library project at the cinemas


Book lovers (from left) Datuk Paduka Noor Aini Datuk Abdullah, (Friends To Mankind patron), Apshy Vimal, youth ambassador and project lead (Friends To Mankind) and Heng Beng Fatt, GSC chief operating officer (Malaysia), at the mini library project launch in Petaling Jaya. Photo: The Star/Syamimi Zainal

Here's two types of entertainment in one. Mini libraries have been set up in the social spaces of selected Golden Screen Cinemas (GSC) outlets in the Klang Valley.

Moviegoers can now read, exchange or even donate their old books at these mini libraries, which are the product of GSC’s partnership with non-profit organisation Friends To Mankind (FtoM). This is part of FtOM’s Book Effect campaign, which aims to promote reading habits.

“Our partnership with the Book Effect falls in line with our commitment to enhance and transform our cinemas beyond the silver screen. With these mini libraries, we are reigniting the spirit and cultivating a love for reading, while encouraging the public to donate their old books with the ultimate goal of stetting up community libraries for others in need, ” says Heng Beng Fatt, GSC Malaysia chief operating officer, at the launch of this mini-library project at GSC 1-Utama in Petaling Jaya on Feb 19. This launch was followed by a screening of the movie Little Women, which viewers gained tickets to by donating a book.

This mini library project will feature pop-up bookshelves at selected cinemas. The idea is to have a wide selection of books as public participation and donations grow. The five cinemas involved: GSC 1-Utama, GSC IOI Puchong, GSC MyTown, GSC Melawati Mall, and GSC Setia City Mall. More mini libraries are being planned and more locations for them will be announced soon.

“The one thing movies and books have in common is the ability to bring joy from a story, but a big reason a lot of people don’t read is due to accessibility. Putting these libraries up and making books accessible to people allows us to give them the opportunity to feel the joy that stories can bring, ” says FtoM project lead and youth ambassador Apshy Vimal.

More info: Facebook.com/GSCinemas and Facebook.com/FriendstoMankind.

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