New arts and culture agency Cendana’s strategic partnerships to boost Malaysia’s cultural economy

Communications and Multimedia Minister Datuk Seri Dr Salleh Said Keruak (right) receiving an art work from visual artist Tsa Meera, while CEO of Cendana Izan Satrina Mohd Sallehudin (left) looks on at the launch of the Kuala Lumpur As A Cultural And Creative City Report at Bursa Malaysia on Feb 7. — Photo: Bernama

The newly-formed Cultural Economy Development Agency (Cendana) is on a mission to rethink how Malaysian arts and culture can be transformed into an economic force. The recent launch of the Kuala Lumpur As A Cultural And Creative City Report,  a collaboration between agencies and public and private organisations, has set the ball rolling.

The Kuala Lumpur As A Cultural And Creative City Report was commissioned by Cendana, Ministry of Communications and Multimedia (KKMM), Yayasan Hasanah, Yayasan Sime Darby, Think City, MyCreative Ventures, British Council Malaysia and was undertaken by a consortium comprising of My Performing Arts Agency, Frost and Sullivan Malaysia, and Tom Fleming Creative Consultancy, a leading international expert on the cultural and creative economy.