Cinema couture

The growth of Golden Screen Cinemas itself reflects the progress in local cinemagoing culture. FROM cinemas replete with cigarette smoke, kuaci husks and hard cement floors sticky with dried soft drink spillage, we have come to plush, carpeted multiplexes with state-of-the-art sound; from movie tickets costing RM1.80 to premium super deluxe ones at RM60.

Irving Chee, the general manager of Golden Screen Cinemas (GSC), has seen it all in his 25 years in the Malaysian theatre business.