THINK coffee, say Nescafé. This may not be the best tagline for the most popular Nestlé product around the world, but it says a lot for the brand.
In fact, “Nescafé is our best-selling product in China and Japan. We’ve created a coffee habit there,” says Hans-Peter Imhof, general manager of Nestrade (Nestlé World Trade Corporation).
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!